MILWAUKEE (CBS 58) – Two businesses are working together to try to get more people to experience the outdoors on Black Friday.

Outdoor retailer REI and Lyft are teaming up for their “#OptOutside” campaign, offering discounted rides to parks in Milwaukee.

On November 24, new and existing Lyft riders can receive a free ride, up to $10, to or from one of the following parks in Milwaukee:

Lake Park

Juneau Park

Pere Marquette Park

Wilson Park

South Shore Park

Veterans Park

Mitchell Park Horticultural Conservatory

Cathedral Square Park

Atwater Park

To redeem the offer, Lyft passengers can use the promo code OPTOUTSIDEMKE in their Lyft app or click here.

Riders who spend Black Friday outside are encouraged to share photos of their Lyft ride and their outdoor adventures with the #OptOutside hashtag.