Lyft offering discounted rides to Milwaukee parks on Black Friday

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MILWAUKEE (CBS 58) – Two businesses are working together to try to get more people to experience the outdoors on Black Friday.
Outdoor retailer REI and Lyft are teaming up for their “#OptOutside” campaign, offering discounted rides to parks in Milwaukee.
On November 24, new and existing Lyft riders can receive a free ride, up to $10, to or from one of the following parks in Milwaukee:
Lake Park
Juneau Park
Pere Marquette Park
Wilson Park
South Shore Park
Veterans Park
Mitchell Park Horticultural Conservatory
Cathedral Square Park
Atwater Park
To redeem the offer, Lyft passengers can use the promo code OPTOUTSIDEMKE in their Lyft app or click here.
Riders who spend Black Friday outside are encouraged to share photos of their Lyft ride and their outdoor adventures with the #OptOutside hashtag.