Taco Bell announces breakfast menu
Posted: Feb 24, 2014 5:23 PM CDT | Updated: Nov 5, 2014 1:35 PM CDT
MILWAUKEE -- Taco Bell announced Monday that its breakfast menu rolls out on March 27. Options include the Waffle Taco -- a breakfast sandwich wrapped inside a waffle with a side of syrup -- and a bacon, eggs and hash brown version of its tortilla-based Crunchwrap. The menu also includes breakfast burritos, coffee and orange juice.
The company said its \"distinctive approach\" would help it stand out in the crowded breakfast sandwich market. This will be the company's largest menu since Taco Bell first launched over 50 years ago.
Taco Bell hasn't seen a sales slump, but its parent company, Yum Brands, has. Sales at Taco Bell grew 3% last year, while Yum-owned Pizza Hut and KFC slid.
CNN contributed to this report