McDonald's advertisement made by customers still hanging in restaurant 8 weeks later
After placing an order at the fast-food chain in Pearland, Texas, Maravilla noticed the store didn't have a single advertising poster that represented him or his friends.
Bothered by the lack of Asian representation at a place he goes to often, he took it upon himself to fix it. About $100 later, the local chain now has a poster of two Filipinos enjoying some Mickey D's.
"I noticed there was a blank wall at McDonald's, so I decided to make this fake poster of me and my friend," Maravilla tweeted, along with a photo of the two friends sitting by the poster.
"We both can't believe how much attention this has been getting. I hope this can open the eyes to not just McDonald's, but other major companies can embrace different ethnicities," Maravilla told CNN.
Maravilla, 21, was born and raised in Texas, but his parents are immigrants from the Philippines. His friend, Christian Toledo, 25, moved to US a couple of years ago from the Philippines.
The two friends spent a month creating the poster. The most challenging part was sneaking it inside the restaurant.
"McDonald's is a worldwide corporation so we wanted to make the biggest impact if possible," said Maravilla.
And his efforts didn't go unnoticed. The local restaurant is keeping the poster up for a while.
"We take pride in highlighting diversity in every aspect of our restaurants. We applaud these students' creativity and hope to see them in our restaurants again soon," said Mariselle Quijano, who owns that particular McDonald's.
McDonald's corporate communications office told CNN it supports the franchise's response.
When asked if he had any other requests for the company, Maravilla said yes.
"Please hire me to be a poster model," he joked. "But really, representation matters!"