City Forward Collective launches billboard campaign to recruit teachers in Milwaukee

MILWAUKEE (CBS 58) -- The city of Milwaukee needs more teachers, and especially more teachers of color.

On Tuesday, Oct. 6, a new initiative was launched to attract more people to the teaching profession.

"CEOs aren't this rich. Engineers, pro athletes, none of the people in these professions are as rich as these Milwaukee teachers."

You're going to start seeing these messages on billboards and bus shelters around the city. 

A group called City Forward Collective is hoping to recruit new teachers by emphasizing the rewards offered by the profession.

"Basically it's because they define richness differently than everyone else," said Gary Mueller of Serve Marketing. "Because for them, the satisfaction of impacting a child's life is way more valuable than making a lofty salary."

City Forward Collective says there are 700 teacher vacancies in Milwaukee, especially in math, science and special education.