Lakefront Brewery rolling out new branding

Lakefront Brewery has been retooling its brand, continuing to keep up with a changing market. From a logo update to graphics to beer brands, everything is becoming stronger and more focused. “Successful brands live in a very narrow space,” said Lakefront Brewery Brand Manager, Michael Stodola. “Over the next 6 months, Lakefront fans will see our transformation. It’s more about dependability, fun and an honest day’s work.”

Even longtime, beloved brands will see an update. Riverwest Stein, Fuel Café, Eastside Dark and others will be showing up on shelves this summer with a new look. Chris Johnson, Director of Business Development said, “With our 30th anniversary right around the corner, it was a good time to reevaluate our image and identity in the market.”

Russ Klisch, Owner and Co-Founder of Lakefront Brewery said, “From our beginnings on Chambers street 30 years ago to now, our image continues a steady climb upward. This is another great step.” Klisch started the brewery in 1987 with his brother, Jim. “We’ve learned a lot about this business and about ourselves. Innovation, growth and being fresh are keys to success in the craft beer world. We’re lucky to have enjoyed all three.”

Look for new Lakefront packaging to be popping up everywhere over the summer. From bottle labels and 6-packs, to 12-packs and tap handles, Lakefront Brewery is prepping for the next 30 years. There are even more new beers arriving. “We’re starting a new Double IPA series kicking off in July, as well as a new Single Hop (SHOP) series,” says Johnson. “And look for a 30th anniversary beer, the Lakefront 30, and a Black Friday special reserve.

“We’re only 30 years old. Time to celebrate our success, our city and our fans,” says Klisch.

Lakefront Brewery, Inc. distributes its products to 37 states, Ukraine and Canada. Lakefront Brewery, Inc. produced the first beer in the United States made from 100% in-state-grown ingredients, including a first-of-its-kind, indigenous Wisconsin yeast strain (Wisconsinite Summer Weiss), the first certified organic brewery and the first gluten-free beer granted label approval by the U.S. Government (New Grist). For more information, visit or call (414) 372-8800.

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