YouTube: Amazon ad tops list of most viewed Super Bowl ads
All of the commercials brought a range of emotions from belly-laughing to heartfelt messages. One commercial that didn't top the most viewed list, but still drew a lot of attention was an ad for Google featuring a man asking his Google assistant to remember memories of his late wife.
"I thought it was particularly interesting how many new advertisers there were, both in the game itself and certainly around the game," Walpert Levy said. "So we saw a very large number of new advertisers who were doing either T.V. plus digital or just digital only to take advantage of the moment."
When it came to online searches, before the game the most searched recipe nationwide was for buffalo chicken dip. However, according to Walpert Levy, people in Wisconsin most searched for pulled pork. Additionally, the majority of the country searched for the San Francisco 49ers before and during the game, while people in the Badger state searched for the Kansas City Chiefs.