MILWAUKEE (CBS 58) -- Pallets were piled high with peanut butter at the Hunter Task Force headquarters Friday, Jan. 31.

It marks the start of the annual "Wanted: Peanut Butter" campaign. 

For the next month, Hunger Task Force will try to collect 20,000 jars of donated peanut butter. 

Meijer helped get the campaign rolling with a donation of 3,500 jars.

"Peanut butter is one of those foods that our food pantries want all the time, in every single bag, with every single household," said Sherrite Tussler of HTF. "Peanut butter is something they can give to homeless people. It is something that kids want for breakfast, it is a snack after school, it is breakfast, lunch and supper."

If you want to help, you can drop off peanut butter at any Milwaukee fire station or at the Hunger Task Force on Hawley Road. 

The campaign runs through the end of February.