Rainbow crosswalk installed at Jefferson and Wells in Milwaukee

MILWAUKEE (CBS 58) -- A crosswalk at a downtown intersection is a lot more colorful. 

City leaders and the Department of Public Works celebrated a rainbow crosswalk installation at the intersection of North Jefferson and East Wells Street on Saturday. 

DPW staff worked with Milwaukee Pride and a tavern called This Is It! to develop guidelines and a permit for the new crosswalks. 

"Cathedral Square, leading up to Juneau Park are very historical locations of the LGBTQ history, because of the connection to the neighborhood and the marches that took place in Milwaukee over the decades, this was just the most appropriate place to see the installation happen," said Wesley Shaver, President of Milwaukee Pride, Inc. 

The This Is It! tavern on Wells Street is celebrating its 50th anniversary and is ranked in the top 10 longest operating LGBTQ bars in the nation.