GREEN BAY, Wis. (CBS 58) -- The Green Bay Packers have launched a brand new, official rewards program called Packers Perks.

The free program allows fans to earn points for a variety of activities, which can be used to redeem unique Packers prizes and exclusive fan experiences.

Fans who sign up for Packers Perks can earn points for reading articles and viewing photos and videos on packers.com, connecting their social media accounts to the Packers Perks platform, participating in Packers Perks quizzes, using #GoPackGo on Twitter and logging into their account daily.

For new Packers Perks participants who sign up during the month of January, Kwik Trip is offering a sweepstakes opportunity to win free fuel or coffee for a year. Five winners will receive a $100 gas card each month of 2019, and 25 winners will receive a coffee card good for a full year of free coffee at any Kwik Trip location.

Those who participate in Packers Perks can redeem their points for prizes and experiences by entering Packers Perks sweepstakes or using their points to place bids in auctions. Prizes vary monthly and can include game tickets, sideline passes, autographed items, Packers merchandise, Packers Pro Shop or 1919 Kitchen & Tap gift cards, VIP pep rally experiences and Lambeau Field Stadium Tour tickets or Packers Hall of Fame tickets.

To sign up for the program and begin earning points, fans can visit packersperks.com and click on ‘Create Account’.