MillerCoors losing naming rights to Miller Park after 2020 season
MILWAUKEE (CBS 58) – After the 2020 season, MillerCoors will no longer have the naming rights to Miller Park.
The news was sent out to MillerCoors employees Tuesday.
According to the update sent to employees, American Family Insurance pitched the Brewers "an incredibly rich offer" for the future naming rights to Miller Park.
Friends: Here's our statement on the situation in Milwaukee. We still love you all.— MillerCoors (@MillerCoors) January 22, 2019
Twenty years ago our company stepped forward to help keep the Brewers in Brew City USA, a move that built on our longstanding relationship with the team and our commitment to Wisconsin ...
... – whether that’s at Packers and Bucks games, at Summerfest and the State Fair or in backyards and beer bars.— MillerCoors (@MillerCoors) January 22, 2019
Late last year another Wisconsin company, American Family Insurance, proactively pitched the Brewers an incredibly rich offer for the future naming rights ...
... to Miller Park, and we’re proud to welcome American Family to the family we’ve been part of for generations.— MillerCoors (@MillerCoors) January 22, 2019
While the name on the stadium will change after the 2020 season, we fully expect Brewers fans inside and outside the stadium will continue to ...
... celebrate every home run and every strike out with one of our beloved brands.— MillerCoors (@MillerCoors) January 22, 2019
The Brewers held a press conference Tuesday announcing the partnership with American Family Insurance.
In 1996, Miller Brewing bought the naming rights to Miller Park through the 2020 season for $40 million. Miller Park opened for Brewers baseball in 2001.
This is a developing story. Stay with CBS 58 on air and online for updates.