TOWN OF BROOKFIELD, Wis. (CBS 58) -- A beloved custard shop is back up and running.

The Oscar's Frozen Custard held its grand re-opening celebration in the Town of Brookfield on Tuesday, a year-and-a-half after the original building was destroyed by a fire.

"When we walked in this morning, I'm like, I can't believe this. You've got to pinch me," said Susie Taylor, who owns the shop with her husband, Jim Taylor.

The two ceremoniously cut a ribbon Tuesday, officially opening to customers at 10:30 am.

"It's the start of new history. Oscar's has been around for 42 years," Jim said.

The fire on Nov. 19, 2024 severely damaged the 33-year-old building on E. Moreland Blvd., and the fire department deemed it a total loss.

Last June, the owners announced their plans to rebuild.

"It's been a roller coaster of emotions," Jim said.

Now, the shared emotion is excitement.

"I've been waiting for it to reopen for the longest time," said customer and neighbor, Nicole Switalski.

A few customers even waited in the rain Tuesday, just to be first in line.

Oscar's Frozen Custard CBS 58

The new building boasts high ceilings, a double drive-through, unique artwork by Jim's brother, and a lot more seating.

"We want, of course, people to enjoy the custard and the delicious burgers and all the food, but we also want them to come in and have an experience," Susie explained.

Staying the same: many longtime employees, the classic menu, and the pure deliciousness.

"It's old technology, and the old technology is what produces a little better taste," Jim explained.

Re-opening day also showcased the shop's special connection with their customers.

"If there's one positive thing out of the fire is the sense of community," Susie said.

Tuesday's celebration became one of the busiest days in Oscar's history, according to Susie.

"This is a happy day. Definitely happy tears," she said.

The owners were asked often about the future of the aluminum silhouettes of people holding cones that graced the former building.

The Taylors said out of nearly 40, only about nine of them survived. They cleaned off four of them for opening day and put them on a ledge in the dining area.

"Some of the customers from the past came in and said, 'It still feels like home,'" Susie mentioned. "That made me feel really good, and that's what we tried to do in this space."

Oscar's Frozen Custard CBS 58