'Flying off the shelves': Interest in Game 4 tickets, Bucks memorabilia spikes during NBA Finals

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MILWAUKEE, Wis. (CBS 58) -- Everybody wants in on the action as the Milwaukee Bucks face off against the Phoenix Suns in the NBA Finals.

The Bucks snagging their first win and narrowing the series to 2-1 only accelerated the desire to be a part of the experience in any way possible. 

For some, that means buying a jersey. For others, it's buying tickets to watch Game 4 in Fiserv Forum on Wednesday.

"There's no question. We've seen a significant uptick," Ticket King partner James Bryce said.

Game 4 seats are going for at least $580 if you want a seat. Bryce said it's questionable which way the market will go from here.

"If you like a deal and you're comfortable spending it, being that there's so much uncertainty with a huge event, I'd probably say pull the trigger sooner rather than later," Bryce said.

Bryce recommends doing your research before buying tickets.

"The city is starving for a Bucks championship," AJ's Collectables Manager Kent Fritz said.

AJ's Collectables in Greenfield is selling Bucks memorabilia quicker than ever before.

"A lot of people call, a lot of people come in and say, 'You got anything Bucks,'" Fritz said. "As fast as we get it in, it's going out. I've never seen it like this before."

Fritz said he doesn't expect the hype to slow down anytime soon, because in another 50 years, people will want something to remember this moment by.

"I was around for the last Bucks championship, because I'm in my mid-60s, but most people that come in here and most average folks around town, this is all new to them," Fritz said.

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