Experts: Black Friday isn't what it used to be

-
1:44
’When it’s empty, it’s not living its full potential’:...
-
2:14
Temps and humidity increase to start the new work week but rain...
-
3:35
Hartland Kids Day 2025 -- here’s what to expect
-
2:35
Popular Milwaukee rapper and promoter 1 of 2 killed in Water...
-
1:14
Milwaukee native Mitch Voit gets MLB draft day call
-
1:32
Nashotah Park
-
4:13
Safari Lake Geneva brings family fun and a chance to meet over...
-
3:36
A historic Milwaukee cemetery has its own honey, and millions...
-
3:38
Owners of Little Read Book in Wauwatosa celebrate 40 years of...
-
4:59
Group of Nicolet High School seniors achieve national recognition...
-
2:17
Smoky Sunday then a mild Monday, rain holds off for a while
-
0:33
Skate Milwaukee provides competition experience⛸️
MILWAUKEE (CBS 58) -- Black Friday is just around the corner and for many families, waking up at the crack of dawn and waiting in long lines has become a holiday tradition.
A whopping 130 million Americans shopped the deals last year, but experts say "Black Friday" isn't what it used to be.
CBS 58 spoke with a retail instructor at MATC who says the sales are better around Christmas.
"I don't think Black Friday...it will always have the hoopla around it, but it doesn't mean as much to the consumer," says Gretchen Davidson. "I think consumers are a lot smarter these days, and they realize the sales are going to continue until the Christmas holiday and as you get closer to Christmas, the discounts get even greater."
Davidson says this season, more people are expected to shop online rather than in brick-and-mortar stores.