Long time Milwaukee Brewers fans will be especially interested in the team's new tv ad campaign that's about to hit the airwaves.

“I know how your eyes lit up, the first time you walked into County Stadium.  I know how as a kid you dreamed of being Robin Yount."

The extended ad is called "Born a Brewer" and it features manager Craig Counsell, who's dad worked in the team's organization, reflecting on what it's like to be a lifelong brewers fan.  

The ad shows images from Counsell's hometown of Whitefish Bay and some of the greatest moments in franchise history.  As it ends and the music rises, Counsel says "Just like you, i was born a brewer." 

It's an emotional appeal from a team that will be breaking in a lot of new players during the 2016 season.