United Healthcare partners with non-profit organization to create NICU packages for Children's Wisconsin

MILWAUKEE (CBS 58) -- No parent wants to find themselves with a baby in the NICU. But, United Healthcare volunteers hope to make the experience a little easier.

Today, on July 20, 750 NICU kits were packaged for Children's Wisconsin.

It's a bag filled with essential items parents might not be thinking about at the hospital -- things like chapstick, water, pens and paper.

But more importantly there is a "bonding square".

"The concept behind the bonding square is that the parent will use this that, rubs it against their skin, and has the opportunity to go ahead and slip that into the incubator that the baby's in, and that gives them the opportunity to smell and feel something against them that associates them with their parents," said Angela Loberg, executive director of United Healthcare of Wisconsin.

This is the fourth year United Healthcare has partnered with the non-profit "Today is a Good Day" to create these NICU kits, which will be sent to families in need across the state.