MILWAUKEE (CBS 58) -- Organizations are turning laundry time into learning opportunities for kids across Milwaukee.

The city's first Family Read, Play and Learn Space was unveiled at Riverworks Coin Laundry near Holton and Concordia. 

It's part of the "Wash Time is Talk Time" initiative. The program is designed to bring learning resources right to families.

Milwaukee Mayor Tom Barrett and District 2 Alderman Cavalier Johnson attended the ribbon-cutting ceremony Friday afternoon.

"Lift up this innovative partnership with the laundromat, where parents are every day, taking care of their families," said Tonja Rucker of Early Chlidhood Success for the National League of Cities. "And why not have a place where kids can learn and benefit and grow while they're getting their laundry done?"

The learning space has books and other literacy resources. 

The initiative was launched by "Too Small to Fail" and the "Laundry-Cares Foundation," with support from Milwaukee's Office of Early Childhood Initiatives.