As the mercury drops in thermometers throughout southeastern Wisconsin, the deals will get hotter at participating McDonald’s Restaurants.

Beginning January 1, for a limited time McDonald’s will bring back the popular, “Cold Days, Hot Deals®” promotion. As a reward for braving the cold weather, customers who buy one Quarter Pounder with Cheese® or Sausage McMuffin with Egg® at the regular price can purchase a second of the same item for the price of the previous day’s noon temperature.   

For example, if the temperature is 11 degrees Fahrenheit on Tuesday, the price of the second QPC or Egg McMuffin on Wednesday will be only 11 cents. If the previous day’s temperature is zero or below, the second QPC or Egg McMuffin is FREE!

Temperatures will be recorded from the National Weather Service’s automated weather station at General Mitchell International Airport. The official temperatures will then be posted at each participating McDonald’s location and on the @McDonaldsMKE Twitter page.

To heat things up more, McDonald’s will be giving away weather-related goodies all month long via Twitter. From winter gloves to a sunshine-ready beach towel, followers who favorite and retweet the special giveaway tweets are automatically entered to win. This builds momentum for one huge vacation package giveaway Jan. 31 that includes a Southwest Airlines gift card and more McDonald’s gear.

“The temperatures are cooling off this week, and we know more cold weather is on its way,” said Robert Pyles, McDonald’s owner/operator and president of the southeastern Wisconsin co-op.  “This promotion helps our customers find the fun in even the coldest days of winter.”