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Kylie and Kendall Jenner reportedly want to trademark their names

The Kardashian business empire-building apparently continues on with the younger generation.

TMZ is reporting that Kylie and Kendall Jenner have applied to trademark their first names. According to the site, Kylie, 17, filed an application to stake her claim to her name for \"entertainment in the nature of providing information by means of a global computer network in the fields of entertainment, fashion and pop culture.\"

Her 19-year-old sister Kendall is said to have done the same.

The teens first came to fame thanks to their family's very successful E! reality series, \"Keeping Up with the Kardashians.\" Both started their careers young with modeling, endorsements and hosting awards shows. The pair have pointed to their older sisters Kim, Kourtney and Khloe Kardashian as role models for them, as the three are entrepreneurs who have made millions with their clothing stores, books and other business ventures.

And like their older sisters, they are also no stranger to being in the headlines. Some of the most recent buzz has involved Kylie's reported relationship with 25-year-old rapper Tyga.

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