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Woman in Chewbacca Mask goes Viral and now Gets Paid

(CBSNews) It pays to go viral.

After she posted a Facebook video of herself in sublime hysterics over a Chewbacca mask, Candace Payne now has a lot more Star Wars merchandise to enjoy with her family.

Candace Payne

Payne's video, filmed in the parking lot of a Kohl's department store, took the Internet by storm this week, garnering well over 100 million views and counting. "It's the simple joys in life," she wrote in the post.

On Saturday, it looked like those joys were primed to multiply. In a video posted to Kohl's social media accounts, representatives of the retail chain lavished Payne and her family with more Chewie masks and lots more Star Wars gear. They also gave Payne $2,500 worth of store gift cards.

Watch Payne enjoy her newfound windfall below:

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