West Bend celebrates the return of Main Street after revitalization project finishes

 

WEST BEND, Wis. (CBS 58) -- Rain didn't dampen the spirit of some West Bend business owners today. They celebrated the return of Main Street after a revitalization project shut it down for six months on Friday, Oct. 13. 

Even the ribbon cutting was in the rain, and still, dozens showed up for it. It is a testimony as to how much these business owners wanted Main Street to reopen to vehicles. 

City leaders, the business community, and shoppers huddled together under the awning of West Bend's historic theatre for a historic announcement. 

"It just feels like the whole city's alive again," said Bill Buettner, Executive Director of The Bend Theatre.

A $4.6 million project that fixed a lot is finally over. 

"It's a total reconstruction of Main Street. So, it included storm water and water main for the underground utilities. All new concrete sidewalks. We had brick pavers before which were becoming a trip hazard and now, they're awesome," said Jay Shambeau, West Bend City Administrator.

Downtown and Main Street was shut down to drivers from Walnut to Highway 33, which started in April.

"It was definitely a strain on our businesses. We're thankful that they worked with us and were really positive throughout the process and just did what they could to get as much business as they could through the construction here," said Shambeau.

"We all did suffer," said Sheila Kruepke, Urban Farm Girl owner.

Kruepke's Urban Farm Girl moved into a corner lot in 2021 with its one-of-a-kind clothing, jewelry, and decor. 

"I love history. I love old buildings and when this was vacant, I knew I needed to be in here," said Kruepke.

When construction began on Main Street, the typically busy summer months were not busy. 

"I did, I tried to stay open in April and May and then in June is when I realized that it was just, it was hard to be open because people were avoiding the downtown," said Kruepke.

Following the ribbon cutting, the first vehicles allowed on Main were city vehicles. They formed a parade and passed the businesses that held on tight during the six-month ride. 

The mayor is calling shoppers to return. 

"This is gonna be a big, big boost to their business and all of you are gonna be a part of it to help," said West Bend Mayor Joel Ongert.

The project ended ten days ahead of schedule.