UW-Milwaukee signs TV contract with Fox Sports Wisconsin for basketball games

MILWAUKEE (CBS 58) -- The Milwaukee Athletic Department has signed an agreement with Rush Media Company that will allow FOX Sports Wisconsin to broadcast men's and women's basketball games, beginning with the 2017-18 season.

The agreement, announced by Director of Athletics Amanda Braun, is a multi-year deal.

"We are thrilled to partner with Rush Media for our television broadcasts on FOX Sports Wisconsin," Braun said. "As we continue to move Milwaukee Athletics forward, aligning ourselves with brands like FOX Sports Wisconsin is another key step in the process. We look forward to a long and beneficial partnership with all parties involved, beginning this season."

The agreement calls for a minimum of five games to be aired this season, with the potential for more in future years of the deal.

Each of the selected games will also be available to watch on the FOX Sports GO app on Apple, Android or Windows mobile devices.

Rush Media Company will handle production of all the games, with a distribution agreement in place with FOX Sports Wisconsin for the airing of the contests.

"We are very excited to be partnering with UWM to bring these games to a broad audience across both the FOX Sports Wisconsin cable and satellite network, as well as the FOX Sports GO digital platform," Tim Eichorst, President of Rush Media Company said. "Fans across the state of Wisconsin, and nationally, will be able to access and watch Panther basketball like never before."

FOX Sports Wisconsin will announce the broadcast schedule and on-air talent at a later date.

"Fans will be able to watch the Panthers on the same station that they watch the Brewers and the Bucks," Braun said. "Our goal to engage with Panther fans statewide will be reached more easily with an agreement like this and we could not be happier to get this deal in place."

FOX Sports Wisconsin is an affiliate of FOX Sports and the television home to the Milwaukee Brewers and Milwaukee Bucks. The regional sports network also televises select college and high school sports and nearly 2,600 hours of locally produced programming every year.

Share this article:
Sign up for the Sports Newsletter