Study says scammers use people's 'world views' to prey on victims

MILWAUKEE (CBS 58) -- Have you ever gotten a call or email from a scam so obvious you thought "How could anybody fall for that?"

The calls keep coming, so they must be working on somebody!

A study shows that scam artists don't just prey on older people or those with intellectual challenges. The study says someone's world views have a lot to do with it too.

Jim Temmer, the president of the Wisconsin Better Business Bureau, joined CBS 58 on Monday, Oct. 4 to break it down.