Special attractions and activities at Summerfest

Summerfest offers a variety of family friendly activities and special attractions for fest-goers to enjoy each day of the festival.

This year’s family activities and special attractions are as follows:


- Northwestern Mutual Children's Theater & Playzone

- Kids Activity Tent

- Kohl's Family Day

- The Kohl's Captivation Station

- Sentry Foods and Dean's Milk & Ice Cream Children's Fest Day


- Paddleboat Water Experience Presented by Badger Meter

- Summerfest Parade

- School of Rock

- Summerfest's Wheel In The Sky Presented by Converged Technology Professionals

- Gruber Law Offices Sportszone


- The Summerfest Big Bang Fireworks

- Meijer Hole-In-One Contest with CBS 58 and 540 ESPN Milwaukee

- 50 Years Of Fest Fans Photo Contest Presented By Pepsi®

- Summerfest Skyglider Presented by Uber

- FM 102/1 Series at Summerfest

- FM106.1 Country Series

- The Elizabeth "Bo" Black Family Fountain Presented By McDonald's and B93.3

- Latin Music Day Presented by Aurora Health Care with support from Telemundo Wisconsin

- 360 Dome Virtual Reality Village

Please visit the Summerfest Website for more information on Special Attractions and Family Activities and Daytime Fun.

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