Proposed Brady Street hotel 1 step closer to becoming a reality

MILWAUKEE (CBS 58) -- The proposed 11-story luxury hotel at Brady and Farwell is one step closer to being a reality after a city planning committee meeting Monday, March 6. 

To make that 11-story hotel with rooftop bar, as well as restaurant, a reality, the biggest issue seems to be parking. 

Developers say they're looking at the lot north of Zaffiro's on Farwell to address that issue.

The developers proposed plans for potential parking configurations, adding anywhere from 90 to nearly 220 spots, as well as retail storefronts or offices on Farwell. 

The 3rd district alderman gave his approval for the project, saying he's confident the concerns are being addressed and is hoping this can drive more daytime foot traffic and commerce in the area.

"Right now, that entrance, I don't think is appropriate for the wonderfulness and amazing community that Brady Street is," said Ald. Jonathan Brostoff. "If you look at the semi-blighted, half-vacant entrance that we have now, it really doesn't do justice to the neighborhood."

The project was approved by the city planning commission on condition that the planned 11 on-site parking spots and 59 valet spots nearby will be available when the project is complete.

With this approval, the plan now heads to zoning on April 11, then licensing, before heading to the Common Council.