MENOMONEE FALLS, Wis. (CBS 58) -- The Marcus Cinema in Menomonee Falls offered a unique promotion Wednesday night: Wear a Packers' cheese-head, and get a free ticket to see The 60 Yard Line.

The Packers-themed movie is set to hit select theaters in Wisconsin tomorrow, but about a dozen fans took up the cinema's offer Wednesday night.

"We said once it comes out we have to be there," said Karen Gundrum. "We got here at 4:30 with our blankets and pillows to camp out inside the theater." 

The movie tells the story of a die-hard Packers fan, who uses his wedding money to buy a home next to Lambeau Field, ultimately leading to a fight with his soon-to-be wife. The movie was shot in Green bay over the past 2 years, and features some celebrity appearances, including former Packers John Kuhn and Ahman Green. 

To see where the movie is showing near you, click here.