Old Style Beer launching limited edition first responder packaging
Beginning in May, Old Style beer will create limited edition commemorative packaging honoring Midwest firefighters, first responders and the communities that support them. For each limited edition commemorative case sold, Old Style will donate 20 cents directly to local firefighter-focused charity groups in Wisconsin, Illinois and Indiana. The limited edition packaging, adorned with a Midwest’s Bravest crest and vintage fire truck imagery, will be available wherever Old Style is sold in the tristate area. It will be available during the months of May, June, July and August while supplies last.
Specific firefighter and first responder-focused charity organization recipients in Wisconsin are Professional Fire Fighters of Wisconsin Charitable Foundation.
This is the fourth year the limited edition commemorative packaging will be offered, after its successful IL debut in 2014 turned it into an instant collectable. 2017 marks the first year the limited edition commemorative packaging will be available in WI and IN. The special packaging will be in 30/12 oz. cans and 16 oz. cans in WI and IN as well as 24/12 oz. cans and 16 oz. cans in IL. Old Style will donate a collective minimum of $20,000 up to a maximum of $35,000 to the combined organizations.
Old Style has a long and storied history supporting the Midwest. Showing its dedication to the community that has generously supported the brand throughout the years, Old Style launched the Midwest’s Bravest program to pay tribute to the hardworking men and women who keep us safe and protected every day. Over the last four years Old Style has donated over $45,000 directly to local firefighter-focused charities through the Midwest’s Bravest program.