New signage: Miller Park becomes American Family Field

MILWAUKEE (CBS 58) -- Change is coming to the home of the Milwaukee Brewers. 

On Wednesday, Jan. 27, signs of Miller Park were replaced with American Family Field signs. 

"This is a very exciting day for us," American Family CEO Jack Salzwedel said.

The stadium became American Family Field on January 1 as part of a long-term sponsorship agreement between American Family Insurance and the Brewers.

What do we think?? @Brewers @AmFamField @CBS58 pic.twitter.com/2DgdVw1gNi

— Emily Thornton (@EmilyThorntonTV) January 27, 2021

"This is a moment where we have a great company, a great Wisconsin brand like American Family Insurance working with us," Brewers President of Business Operations Rick Schlesinger said.

The company has the name rights for the next 15 years.

"Our hope is that this relationship continues to grow with the Brewers, with this physical place, but with the people here as well," Salzwedel said. "With the City of Milwaukee, that's what we want."

Schlesinger acknowledges it may take time for some fans to get used to.

"I want fans to come to the ballpark who are fans of the Brewers," he said. "Some people still call it County Stadium and as long as they're coming to the ballpark, I respect that."

More signs will continue to go up around the stadium over the next couple of weeks. 

Watch the event live here: