New Miller Lite cans promote 'offline' experiences

MILWAUKEE (CBS 58) -- A new ad campaign is encouraging Americans to return to the original social media -- having a beer, while out with friends.

Miller Lite is promoting dark-colored "offline" cans to bars across the country, to inspire more drinkers to take a break from social media.

Instead, they are encouraging people to spend time with friends over a cold brew.

The writing on the back of the new "offline" can says it's better to have a few friends in real life than a few thousand followers.

Share this article: