MILWAUKEE (CBS 58) -- Milwaukee County is reimagining the traditional Fourth of July celebration with a light show unlike anything the lakefront has seen before.

On Thursday, July 3, hundreds of illuminated drones will take flight above McKinley Beach in a 45-minute aerial performance set to a custom soundtrack. The show—presented by Milwaukee County Parks and the Milwaukee Parks Foundation—is divided into three waves of choreographed drone displays, each lasting around 14 minutes. 

County Executive David Crowley says this is more than just a substitute for fireworks.

“Trust me, you have never seen a show like this,” said Crowley. “It’s going to be featuring some of Milwaukee‘s most iconic landmarks. You’re gonna see patriotic displays and a little bit of surprises at the end that are sure to bring some oohs and aahs from the crowd.”

The show is scheduled to begin around 9:15 p.m., shortly after sunset. If weather conditions prevent the show from going on, a makeup date is set for Sunday, July 6.

At a news conference Wednesday, July 2, county officials said they expect the drone show to replace fireworks as the standard moving forward, citing cost, environmental, and safety benefits. Presenting sponsor Michael Hupy also announced he has already signed on to fund next year’s drone show.

The main viewing area is McKinley Beach, with additional vantage points in McKinley Park and nearby trails. Organizers note that the show is designed with 3D visual effects—and watching from a distance (like Bradford Beach) may not capture the full experience.

Spectators can start claiming spots at 2 p.m. on July 3. Early setup, staking the ground, and tents are not allowed.

Three lakefront parking lots will be open on a first-come, first-served basis starting at 2 p.m., with 1,000 spaces available. Parking costs $20 per vehicle (cash only), and no re-entry is permitted once a car enters. Lincoln Memorial Drive will close when the lots are full and reopen after the show.

County leaders say the drone show is not just spectacular—it’s also sustainable.

“Drones are cleaner, they’re greener, they’re safer,” said Crowley. “And they don’t produce smoke particles and debris like fireworks have in the past.”

In addition to reducing noise and air pollution, the event is designed to be more accessible for individuals who may be sensitive to loud noises, including children, veterans, and pets.

Food vendors and beer stands will begin operating around 3 p.m. Visitors can enjoy treats from local favorites like Flips Donuts, Rolling Cones Ice Cream, and the Roundhouse Beer Garden. Beer sales help fund future Milwaukee County Parks projects.

After the celebration, the County is encouraging residents to help with a July 4 cleanup effort. Volunteers are welcome at McKinley Beach from 6 to 9 a.m. to help restore the park.