Milwaukee Bucks to open New Era Pro Shop this month

NOW: Milwaukee Bucks to open New Era Pro Shop this month

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MILWAUKEE, (CBS 58) -- A new era of shopping for Bucks swag is coming to Fiserv Forum this month.

A brand new Bucks Pro Shop set up by hat maker New Era was built with the purpose of giving fans a better shopping experience.

New Era says Bucks merch can be seen all across the city and that it's something they want to see continue.

"It's a business that's just exploded in the past couple years," said Michael Belot, Senior Vice President of the Milwaukee Bucks. "We're at an all time high, we'll set a Bucks record for this past year, we're hoping to surpass it next year."

So what's the most popular item they've been selling in the last year? Well, the Bucks are a championship-winning team, so naturally it was the Bucks' championship hat the team wore in the locker room after the historic game.


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