Marquette University students pitch money-making ideas as part of 'Brewed Ideas' challenge

MILWAUKEE (CBS 58) -- If you're a fan of the TV show "Shark Tank", you'll appreciate what's happening at Marquette University.

Students are pitching their money-making ideas to a panel of experts, like they do on "Shark Tank".

"Wear Your Success is an initiative that seeks to equip first generation and low-income students on campus with professional development clothing," said one student.

It's called the "Brewed Ideas Challenge". Students make detailed presentations. In this case, a young woman is pitching a plan to make sure students who do not have a lot of nice clothing can go to job interviews properly dressed.

After the presentation, the students are questioned.

"Do you plan on cleaning these clothes when they come in or do you expect the donors to clean and bring them?"

"We are considering steaming obviously all of the clothes that we get and if we can get a partnership with maybe a local washer."

And this is not just a classroom lesson. These students are competing for real money to fund their ideas. $22,000 was being awarded today, on April 29. The Brady Corporation is sponsoring this challenge, which has awarded more than $125,000 for student ideas over the years.