Valentine's Day is the number one holiday for flower shops.

And area florists are already preparing!

At Rose's Flower Shop in Wauwatosa, they are expecting to pump out anywhere from 300 to 500 bouquets on that one day alone.

But because the holiday falls on a Sunday  it could hurt sales.

"It actually the numbers do go on when Valentine's falls on a Sunday. It will still be very busy, but the numbers do go down,” said Krainz. “Most people really enjoy sending their bouquets to the office. laughs."

Krainz says it will mostly be men buying for women especially last minute.

According to the National Retail Federation survey, men will spend nearly double what women do on February 24.