Lady riders mark 114 years of Harley-Davidson with 114 riders during Milwaukee Rally
114 female riders set off from the Harley-Davidson Museum Friday morning to represent the 114 years since the motorcycle maker was founded in Milwaukee.
The women's ride is part of the annual Milwaukee Rally which is a weekend of motorcycle related events where enthusiasts are urged to get out and visit the official dealerships that put on special promotions and shows.
"You know its a great way to celebrate female riders," said Heather Malenshek, VP Of Marketing at Harley-Davidson. "We've been riding in this for our entire history and it's a great way for women to get together and have fun and do something and celebrate the confidence they have when they ride a Harley-Davidson motorcycle."
The women's ride also serves as a fundraiser for the Milwaukee Police Department's motorcycle units.
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Longtime rally attendees say the new "Sturgis like" set up at the Harley-Davidson Museum is a welcome improvement.
Before the room for vendors, bars and entertainment stages was a narrower strip.
"I like how wide open it is, very Sturgis like," said longtime rider Dano from West Allis.
Sturgis is a reference to the legendary motorcycle gathering in South Dakota.
Another rider tells CBS 58's Michele McCormack that the beverage deal of the rally is at the Wisconsin Harley-Davidson dealership in Oconomowoc. A special lighted mug that you allows you to get $3 refills the entire rally. The dealership is featuring craft beers at its celebration.