Lady riders mark 114 years of Harley-Davidson with 114 riders during Milwaukee Rally

NOW: Lady riders mark 114 years of Harley-Davidson with 114 riders during Milwaukee Rally

live music is very much a part of the rally with live bands at all the official participating dealerships and H-D Museum

Bars on the H-D Museum grounds are similar to the atmosphere of the legendary Sturgis rally, longtime riders tell CBS 58 News

Wife and husband riders Gale and Dano from West Allis give a thumbs up to the more spacious entertainment venues set up at the H-D Museum during the Milwaukee Rally (pictured here with CBS 58's Michele McCormack)

114 female riders set off from the Harley-Davidson Museum Friday morning to represent the 114 years since the motorcycle maker was founded in Milwaukee.

The women's ride is part of the annual Milwaukee Rally which is a weekend of motorcycle related events where enthusiasts are urged to get out and visit the official dealerships that put on special promotions and shows.

"You know its a great way to celebrate female riders," said Heather Malenshek, VP Of Marketing at Harley-Davidson. "We've been riding in this for our entire history and it's a great way for women to get together and have fun and do something and celebrate the confidence they have when they ride a Harley-Davidson motorcycle."

The women's ride also serves as a fundraiser for the Milwaukee Police Department's motorcycle units.

For more information on the Milwaukee Rally click here

Longtime rally attendees say the new "Sturgis like" set up at the Harley-Davidson Museum is a welcome improvement.

Before the room for vendors, bars and entertainment stages was a narrower strip.

"I like how wide open it is, very Sturgis like," said longtime rider Dano from West Allis.

Sturgis is a reference to the legendary motorcycle gathering in South Dakota.

Another rider tells CBS 58's Michele McCormack that the beverage deal of the rally is at the Wisconsin Harley-Davidson dealership in Oconomowoc. A special lighted mug that you allows you to get $3 refills the entire rally. The dealership is featuring craft beers at its celebration.

special light up mug with $3 refills all rally long from Wisconsin Harley-Davidson in Oconomowoc

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