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"K2 is not better, it's dangerous:" Milwaukee starts ad campaign to highlight dangers of synthetic marijuana

MILWAUKEE (CBS 58) – The City of Milwaukee Health Department has launched a series of ad campaigns to highlight the dangers of K2. The City began the campaign after a number of hospitalizations and one death in Milwaukee County. The ads consist of billboards, buses, and bus shelters.

“K2 is marketed as a safe alternative to marijuana,” said Tiffinie Cobb, Substance Abuse and Injury Prevention Manager. “But they are not safe – they are dangerous and can have a number of powerful side effects, including death.”

The campaign was launched in various areas across the city with the message that “K2 is not better, it’s dangerous.” K2 consists of a lot different mind-altering chemicals that are made and sprayed on dried plant material or sold as liquids to be inhaled in products like e-cigarettes or other vaping devices. Since K2 consists of a number of different chemicals, it is hard for consumers to know what they are getting when buying or using this product. The most recent batch that has circulated in Milwaukee consisted of rat poison, which led to severe bleeding, bruising, hospitalizations and death.

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