John Boler of Summerfest talks about booking a range of music on the CBS 58 News at 4:30 p.m.

It's a simple concept that has withstood the test of time.

Summerfest is celebrating 48 years of providing the backdrop for the music industry's hottest stars, emerging talent and local favorites to create unforgettable live music experiences in a world-class festival setting.

On any given day, attendees can enjoy alternative, rock, country, R&B, pop, reggae headliners and more.

John Boler, the Chief Marketing Officer at Summerfest and Milwaukee World Festival, Inc. was a special live guest on the CBS 58 News at 4:30 p.m. with Bill Walsh and Michele McCormack.

\"Our programming strategy is to all genres,\" Boler said. \"We want the fan favorites but also stay new. Techno is a hot sector and we're bringing more of it here. Kaskade was a perfect example. We also have Paris Hilton coming in to do a DJ set. It's going to be a party, a good time.\"

Submerges is in the second of 11 days. 

It has 11 stages and will host more than 800 acts.

Estimates are nearly 900,000 people will watch more than 1,000 performances over the course of the festival.

Set on the shores of Lake Michigan at the 75 acres Henry Maier Festival Park.

If you can't get down there yourself, the CBS 58 News at 4 p.m. and 4:30 p.m. is live bringing you the latest on current weather conditions and introducing you to some home grown talent who earned the chance to perform before at the Big Gig.