‘It’s Up to You’: New COVID-19 vaccine education initiative launches Thursday

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(CBS 58) – A new COVID-19 vaccine education initiative is launching Thursday, Feb. 25.

The campaign aims to reach people who are hesitant to get the vaccine across the country.

CBS 58 spoke with the Executive Director of the American Public Health Association and Ad Council Representative Dr. Georges Benjamin and the Ad Council Chief Campaign Development Officer Michelle Hillman to learn more.

Information can be found here.

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