Harley-Davidson drops video showcasing new 2021 motorcycle models
MILWAUKEE (CBS 58) -- Harley-Davidson introduced its 2021 models in a global virtual event on Tuesday, Jan. 19.
The iconic Milwaukee motorcycle maker is hoping the lure of the open road brings more people to their showrooms.
Harley-Davidson is working on an overall restructuring plan called the "rewire" in an attempt to reverse some hard financial times for the company.
Tuesday's reveal focused on the more familiar models like the Fat Boy, Road Glide, and the Softail Standard.
There's a new bike coming that was not part of Tuesday's virtual event. It's a new touring bike called the "Pan America," which Harley-Davidson describes as "built to endure, designed to explore and engineered for adventure."
Harley-Davidson plans to hold another virtual event to officially introduce the Pan America on Feb. 22.
Go ride. Further. Faster. Leave no mile unturned.
— Harley-Davidson (@harleydavidson) January 19, 2021
Experience the #HarleyDavidson 2021 Virtual Event ➡️ https://t.co/sRJzDI9o5Spic.twitter.com/02k19IM1VJ
For more on the launch, CLICK HERE.
Watch the entire video from Harley-Davidson below: