A 62-year-old woman from Madison was killed Friday morning, when she was struck by a pick-up truck while riding her bicycle on Highway 14 in the town of Cross Plains, according to the Dane County Sheriff.

Dane County Sheriff’s deputies responded to the call at 9:07 AM, about a mile west of Stage Coach Road. The victim was riding west on Highway 14 on the shoulder of the road, when a pick-up truck operated by Rollen J. Fries, 69-years-old of Mazomanie, veered off the road and struck her. 

The woman was transported to UW Hospital where she was pronounced dead.

Investigation into the incident is ongoing, but according to deputies, distracted driving is believed to be a factor.