Bucks taking over Milwaukee ahead of NBA playoffs
On Thursday, BMO Harris Bank will light its 770 N. Water St. office tower with a “Fear the Deer” decal. The 18-story display installed on the west-facing windows will remain lit through the first round of the Playoffs.
Friday morning the Bucks will dye the Milwaukee River green thanks to a partnership between Mayor Tom Barrett and the DNR.
On Friday the Bucks will also unveil a new Bucks Playoff interior and exterior on one of The Hop streetcars. The branding will include the Bucks colors of green, cream and blue, player action shots, a replica court on the floor and life-size player footprints. Bango will make surprise visits to businesses along the route. The streetcar is expected at the Milwaukee Public Market at 11:50 a.m. and fans in attendance will receive giveaways.
The Bucks are also wrapping two skybridges attached to the building at 100 E. Wisconsin Ave. with Playoff branding, one over Water Street and one over the Milwaukee River. The wraps will be up by Friday.
In addition to "Bucksifying" Milwaukee, the team has planned all-fan giveaways, watch parties on the plaza in front of Fiserv Forum and more.
The team also released a new hype video with a remix of the 2001 team song: