Billboards put up in Kelly Dwyer search

 MILWAUKEE- A new tactic is being used in the search for Kelly Dwyer.

Seventeen electronic billboards around Milwaukee are showing a picture of Dwyer and contact information.

Chris Schwartz, who has been searching for Dwyer since she was reported missing, was instrumental in getting the billboards up.

He hopes the billboards will attract attention with a high volume of people on the roads where they can be seen from.

Dwyer has been missing for over two weeks now.

Milwaukee Police have been searching a local landfill, but are yet to turn up any signs of Dwyer.

Schwartz said the next big move may be to start offering a reward for information that could lead to Kelly Dwyer.