Wisconsin prepares for 'legen-dairy' cheese drop on New Year’s Eve 🧀

NOW: Wisconsin prepares for ’legen-dairy’ cheese drop on New Year’s Eve 🧀


PLYMOUTH, Wis. (CBS 58) -- Cheese please! Folks in Plymouth, Wisconsin gathered Friday night, Dec. 31, for a 'grate' New Year's Eve tradition to ring in 2022.

The 15th Annual Sartori Cheese Drop event is considered one of the "One of the Quirkiest New Year’s Eve Traditions" by CNN.

The celebration brings hundreds of people to historic downtown Plymouth, better known as the Cheese Capitol of the World. People can enjoy live music, bonfires, hot cocoa and a cheese sampling. 

The event ends with a giant wedge of Sartori BellaVitano® Gold dropping 100 feet to the crowd’s countdown.

“We’re so happy to see this event return in-person in 2021,” said Jim Sartori, chairman of Sartori Cheese. “Now more than ever, we’re excited for the opportunity to bring our families, friends and neighbors safely together to ring in the New Year.”

The cheese will dropped at 10 p.m. and festivities will continue through 12:30 a.m. with music and a champagne toast at midnight. 

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