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What goes into making a memorable commercial? Local expert weighs in

NOW: What goes into making a memorable commercial? Local expert weighs in

MILWAUKEE (CBS 58) -- The day after the Super Bowl isn't only to celebrate the winning team, but to talk about the commercials that you loved and the ones you could do without.

The creative director for Laughlin Constable, Pat Laughlin, joined the CBS 58 Morning team on Monday to give an inside take on the ads.

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