Vail Resorts Acquires Wilmot Mountain
Vail Resorts announced today it has acquired Wilmot Mountain in Wisconsin near the Illinois state line, expanding its collection of premier urban ski areas in the Midwest.
Vail Resorts plans to transform both the on-mountain and base area experience at Wilmot Mountain.
These enhancements will include redesigned and updated terrain parks, best-in-class coaching and instruction for all levels of skiers and riders, expanded dining and entertainment options at the base area, dedicated racing programs and integrated technology and social media programs like EpicMix.
Vail Resorts also announced that access to Wilmot will be included in the Company’s Epic Pass and Epic Local Pass for the 2016-2017 ski season, further connecting the Chicago area to the Company’s eight world-class mountain resorts in Colorado, Utah and Lake Tahoe.
“We are thrilled to welcome Wilmot Mountain to the Vail Resorts family. Wilmot is steeped in skiing tradition and enjoys tremendous brand recognition among Chicago and Milwaukee skiers and snowboarders, thanks to the passion and dedication of the Stopa family over the last 75 years. We plan to offer our Chicago and Milwaukee guests new season pass offerings that will provide the chance to experience the best skiing and snowboarding locally and in the West and will use our best-in-class technology to create more sophisticated channels of communication with everyone who skis at Wilmot. We also plan to bring the same state-of-the-art lifts, snowmaking, lodges, racing, terrain parks, coaching and technology to the guest experience at Wilmot Mountain, much like we have done at Mt. Brighton and Afton Alps, all while honoring the important legacy of the ski area,” said Rob Katz, chairman and chief executive officer of Vail Resorts.
Wilmot Mountain was founded in 1938 by Walter Stopa, who opened the ski area with a single rope tow.
Vail Resorts also announced the appointment of Taylor Ogilvie as general manager of Wilmot Mountain, effective immediately upon closing of the acquisition.
Vail Resorts is planning season pass products for Wilmot Mountain for the 2016-2017 season pass sales period which will begin in March 2016. For more information, visit www.epicpass.com.