Twitter to "X" inspires look at Milwaukee name changes

MILWAUKEE (CBS 58) -- Owner Elon Musk has changed the name of the social media platform formerly known as Twitter.

"X" has been met with confusion, criticism, and jokes.

did you hear this? they changed twitters name to X. uh huh, yeah. and it makes sense because the next thing i said was Y? pic.twitter.com/sAkgU52kdV

— Ben Rosen (@ben_rosen) July 24, 2023

But as CBS 58's Bill Walsh found out, rebranding is difficult. And some very famous Milwaukee institutions have made missteps.