More than 200 members of the Boys and Girls Clubs of Greater Milwaukee are turning Wisconsin Avenue blue.

From lamp posts and flags to sidewalks and signs, Milwaukee's version of Main Street has been flooded by bright blue.

Business owners along the Avenue joined the effort to color the town in the Boys and Girls Clubs signature color to demonstrate their investment in making the community a more safe and inclusive place for young people. 

"So it's really looking blue, looking festive, and we hope people kind of stop and wonder what's happening today. They're gonna be seeing more about Boys and Girls Clubs and what we have planned for the future after our press conference today."

Not only did The Boys and Girls Club members recolor parts of downtown, they also passed out thank you cards to the business who participated in this effort.