NEW BERLIN, Wis. (CBS 58) -- If you were asked to design a family shield or crest, what would it say about your history, beliefs, and value systems?

Quality, trust, and commitment are part of a local company's brand identity as well as the shield of its founder who for decades put service before self in what he still calls, "the best job ever."

In this week's Sunday Morning Spotlight, Mike Strehlow talks to retired Milwaukee firefighter and president of Conway Shield, Paul Conway.