Summerfest Prides Itself on Bringing Diverse Flavors in Food and Music
Summerfest has always made the effort to bring a Latin flavor to the line up over the years.
But this Tuesday was an unprecedented effort to bring attention to this music genre and get fest goers to take the plunge and take it in.
"This is special teaming up with Telemundo Wisconsin," said Associate Entertainment Director Vic Thomas. "We're excited to have this day and the weather is beautiful and we hope everyone comes down."
Thomas says Summerfest has always prided itself on bringing diverse flavor in food and music.
"We try every year to have a good diversity of talent."
In addition to booking acts, the Summerfest group takes very seriously making sure all performers feel safe and welcome.
In an exclusive interview live on the CBS 58 News at 4 p.m., Thomas revealed Summerfest took extra measures to reassure headliner Selena Gomez who was reeling from the fatal shooting of Christina Grimmie during an autograph session.
"For all of us in this industry, we go out because we love people," explained Thomas. "At the same time, we've done everything we can to ensure security for our patrons and performers."
Despite the added security, which includes walking through metal detectors, Thomas has been pleased that the cool vibe of the crowd has remained intact.
"We want to make sure everyone has a great experience at Summerfest. The world is the way the world is. We need to make sure things are safe."
Then, it was back to the gorgeous weather and the celebration of color and pride that made the first official "Latin Day" at Summerfest one for the books.
The CBS 58 News at 4 will be live from the Harley-Davidson Roadhouse VIP Deck for the remainder of the festival.