Southridge Mall, Wisconsin’s largest regional shopping destination, will welcome one of Wisconsin’s largest Sephora stores to JCPenney on April 29. The addition, which comes on the heels of the recently opened or soon to open Torrid and Nancy’s Travel, continues to further solidify Southridge Mall as Greendale’s most fashionable address. 

“We’re excited to welcome Sephora to the center this spring,” said Mary Mokwa, general manager at Southridge Mall. “Shoppers continue to benefit from our constantly evolving retail mix and we’re proud to provide shopping, dining and entertainment choices for the entire family.”

Highly regarded as a beauty trailblazer, Sephora features more than 200 classic and emerging brands, along with its own private label, offering shoppers a large selection of beauty products including makeup, skincare, body, fragrance, nail color and haircare. Shoppers are sure to get the VIP treatment from Sephora’s professional team of product consultants who have been skilled to identify skin types and work with each client’s skin physiology, teaching them application techniques as they explain how each product can be used.

In addition to Sephora, the center is also preparing to welcome Torrid, a specialty retailer offering stylish on-trend women’s fashion apparel and lingerie in sizes 12 to 28, plus accessories, later this month. Nancy’s Travel, which provides shoppers with travel services and essentials, recently opened on the mall’s upper level in Center Court next to JCPenney.