Salvation Army Red Kettle Campaign kicks off with streetcar partnership and big fundraising goal

MILWAUKEE (CBS 58) -- Music and iconic red kettles were outside Milwaukee's Public Market on Friday, Nov. 12, getting people into the holiday spirit, and inside it was free breakfast for the public. It was part of the Salvation Army's 2021 Red Kettle kickoff.

"Thank you all for your support as we enter the season that we're known for, our red kettle season," said Sheree Dallas Branch, the local assistant development director for the Salvation Army. "You will, from this day forward, hear that bell, and we know that it's to help us support our programs throughout the year." 

Through Dec. 24, there will be 120 red kettles outside of stores in the area, from department to grocery stores. 

The Salvation Army announced a goal of $3.8 million for the season. The Red Kettle Campaign is its largest fundraising event. Major Steven Woodard says people are always generous when it comes to helping the Salvation Army. 

"That's what kettle season is. You can give back and be a part of reaching out to somebody who is less fortunate and say 'My money is able to make a difference for those families,'" said Woodard. 

This year, the Salvation Army is partnering with the streetcar, a reminder hopping all over Milwaukee that "when you give hope marches on."

The Hop is decorated for Christmas with the Salvation Army's message on the side. 

The Salvation Army is also looking for volunteers to help ring bells at various kettles. If you can, donate online to the Red Kettle Campaign.