Salvation Army of Milwaukee Co. kicks off Red Kettle Campaign

MILWAUKEE (CBS 58) – The Salvation Army of Milwaukee County kicked off its Red Kettle Campaign on Friday, November 13.

The theme of this year’s campaign is ‘Rescue Christmas’. The goal is to raise $3.1 million.

“We are here to rescue Christmas. We want to provide that opportunity to bring hope and joy to families,” Salvation Army of Milwaukee County Major Steve Woodard said.

There are several changes to the annual campaign due to the COVID-19 pandemic. Bell ringers will be wearing masks and standing six feet from the kettle. The bell ringers will also sanitize the kettle.

Due to the economic impact of the pandemic, the Salvation Army is expecting their mission to be even more important.

“We’re looking at the need being greater for that reason alone. We don’t know completely,” Woodard said. “We’ve already had to ramp up our distributions from when COVID started.”

The campaign runs through December 24. More information can be found on the Salvation Army’s website.